Jacob Leveton

In the week leading up to the first Redline Time Attack event of the 2007 season, one of Chris Rado’s new sponsors had contacted me about shooting a hero card for them. Rado’s World Racing Time Attack Scion tC was breaking records, and Rado has long been an innovator of motorsports, so I was excited to work with him. Prior to the event, we exchanged several emails and a few phone calls discussing the details of what they were looking for, and some pricing was exchanged. Although a final price wasn’t agreed upon prior to the shoot (at the time we were still waiting to hear back from upper management, but I had no reason to believe the price wouldn’t be approved), I showed up to the event to shoot some action shots of Rado’s car as well as some hero shots to be used in the card.

After the shoot, a few proofs were sent to the company. I informed them that once I got confirmation of the pricing, I would send over the high res files. Several weeks went by, and my emails and phone calls went unanswered. In the end, these photos never saw the light of day, which is unfortunate because I was particularly proud of some of these shots. You win some, you lose some.