Archive for February, 2007

Fausto Merida’s 2006 VW GTI

Sunday, February 25th, 2007

Fausto Merida’s 2006 Volkswagen GTI turned  heads at the 2006 SEMA show, and I got the opportunity to shoot the car for a feature in PAS Magazine. Fausto has been a good friend since his days working at, so it was great to spend a morning shooting his car. I chose to do the shoot at a pretty infamous spot near downtown LA which has a view of the downtown skyline. Because of the overcast weather, we had some awesome equal light, which allowed us to shoot the car in any direction and make the most of the location.

Shooting towards the city

Shooting to the East, towards a black gate and some ivy

Shooting to the South, against a red brick wall with some graffiti

BPM “Shwag” shoot in Hollywood, CA

Sunday, February 18th, 2007

Out of the blue, I got a phone call from Ray Allan David asking if I could help him out with a quick photoshoot. I knew Ray from the car industry, and at the time, he worked at a publisher who not only published a car magazine but also had some titles in the music industry. He was working on a short deadline, and needed some products shot that same day. Luckily for him, I lived just a few blocks from the OverAmerica office, and had the afternoon off from work. Being a fellow creative, Ray pretty much gave me open reign creatively to get the shots they needed.

First shot was a set of chocolate bars from a private chocolate factory. We decided to do the shoot in the office fridge, with just ambient light and whatever condiments were remnant in the fridge.

Next up was a set of 4 T-shirts. We only had one mannequin, and Ray wanted to fit all 4 t-shirts into 1 shot. Luckily, the office is on Sunset Blvd, and we found an extra turntable in the office that we could use for part of the shot as well. The first composition was shooting across Sunset to the South.

It wasn’t a bad frame, but it just didn’t jump at me. Plus, the middle mannequins would block the sign that says “Hollywood”. Perhaps this would work for 1 shirt, but not for all 4. Instead, we shot towards the East, down the sidewalk.

Ahhhhh, much better! The palm trees definitely screamed “Hollywood”, and the red building added some nice color to the frame to offset the muted colors of the shirts. We setup a tripod, shot a few frames per shirt, then composted them together.

There we go! Looking back, I wish I had switched the olive green shirt with the burnt orange shirt to help offset the colors in the shot, but I like how this all came out. Simple, yet conveys the purpose well. These 2 shots ran in BPM Magazine.

To date, this is still one of my favorite product shots.

UNPUBLISHED Redline Time Attack Fontana

Monday, February 12th, 2007

In order to shoot the Chris Rado Hero Card, I had to attend the first Redline Time Attack event of the season at California Speedway in Fontana. Since I was already at the track, I shot some stuff. I only shot the track from two different locations, which at the time seemed like two more than I needed since my paying assignment of the day required me to be away from the track for awhile. The coverage never went anywhere but my hard drive, so this is the first anyone is seeing these images.

All wasn’t for naught, as I used an image or two from this event in my motorsports portfolio to show my ability to shoot a variety of subjects.

Tyler McQuarrie pilots the JIC Magic / Hankook Nissan Silvia S15 to a blistering time of 1:08.861 in the Unlimited RWD Class.

James Sofranos narrowly edged out McQuarrie in the GMG Porsche GT3 with a time of 1:08.656.

Chris Rado’s pit setup.

Joey Redmond shooting some video for Redline Time Attack.

Chris Rado UNPUBLISHED Hero Card shoot

Sunday, February 11th, 2007

In the week leading up to the first Redline Time Attack event of the 2007 season, one of Chris Rado’s new sponsors had contacted me about shooting a hero card for them. Rado’s World Racing Time Attack Scion tC was breaking records, and Rado has long been an innovator of motorsports, so I was excited to work with him. Prior to the event, we exchanged several emails and a few phone calls discussing the details of what they were looking for, and some pricing was exchanged. Although a final price wasn’t agreed upon prior to the shoot (at the time we were still waiting to hear back from upper management, but I had no reason to believe the price wouldn’t be approved), I showed up to the event to shoot some action shots of Rado’s car as well as some hero shots to be used in the card.

After the shoot, a few proofs were sent to the company. I informed them that once I got confirmation of the pricing, I would send over the high res files. Several weeks went by, and my emails and phone calls went unanswered. In the end, these photos never saw the light of day, which is unfortunate because I was particularly proud of some of these shots. You win some, you lose some.